The brand background and locates

The well known cosmetics and a color make-up kind of product have the huge expense crowd and the market, connects the toilet accessories market share with it also is undeniable, this industry and the market will have the leap change in future several years from the quantitative change to the qualitative change, below we makes a brief introduction to this profession characteristic.

1.1                 Lacks the national marketing the well-known brand in the fast consumable market, this is few in number does not have the nationwide brand segmentation market, the market mainly by the place brand primarily;

1.2                 The product marketing idea backwardness sale pattern is unitary, some enterprises either wholesale the form massive radiations or or only makes the market by the chain-like alliance, and constructs personnel’s keeping up in the channel network plan, the promotion formulation, the advertisements propaganda, the physical distribution, product aspects and so on production has not formed the effective conformity;

1.3                 Consumer’s brand consciousness lives simply, because does not have the nationwide brand, lacks the enterprise to is expending the education raise and the correct information transmission, causes to expend the brand consciousness to live simply, this first displays in the consumer to puts on make-up in the tool use custom, the consumer to puts on make-up the tool use and knew quite was still unitary one-sidedly, when purchase the capriciousness was big, was insensitive to the price;

1.4                 Lacks the industrial chain integration the enterprise, now in the toilet accessories market enterprise approximately divides into two kinds:

1.4.1           Makes the domestic market the enterprise majority own factories, the product has not been entrusts the processing or productivity is bad, the production specification is unitary, produces can be small, the cost high and the product quality low already became the bottleneck which this kind of good enterprise developed, and was unable in the quite long time to solve;

1.4.2           Has the formidable productivity and the mature product craft production enterprise truly stresses on the foreign market sale and the processing, not or very little involves the domestic market the development.

The product locates 1.1   Subject and style：Healthy, beautiful, happy, fashion，Let us the consumer have fine quality product at the same time, will be practical elements and so on fashions, relaxed freedom melt in body. 1.2   Product characteristic：Advanced product craft and cost superiority；Rich product category；Not guarantees nature time；Low value high profit；
1.3  Product type：   　　ОEach kind of type powder puff   　　ОThe clean surface throws oneself 　　  ОHardware fitting  　　 ОHand and foot file   　　ОFoundation emulsion 1.4 Product packing：OPP packed in bags, the PVC potted molded case attire, the card attire, the OEM generation processes